[studio]
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Taste is not an aesthetic preference. It's a way of thinking
Strategist. Host. Curator. Writer. Producer.
I’ve spent most of my life moving between cities, tables, rituals and temporary communities, following the ways people create belonging through culture, food, travel and shared experiences.
My work has taken many forms: cultural strategy, hospitality concepts, editorial projects, destination narratives and gatherings, but it always returns to the same conviction: taste is not an aesthetic preference. It’s a way of thinking. A tool for building worlds worth remembering.
From Google and YouTube to Potato Head, Six Senses, Belmond and The World’s 50 Best Restaurants, I’ve worked with people shaping how we gather, explore and live today.
What do I do? Evolve.
I thrive with those ready to exceed their present tense.
[writing]
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Otherlands; essays, maps, soundtracks and sometimes fiction.
Cities, rituals, tables, transit. What hospitality reveals about belonging. What food reveals about memory.
the new migrant kitchens changing madrid
Published on Substack, occasionally elsewhere.
; sign for news and dispatches
anáura.- the breath of creation, unleash the guiding intelligence from within ↓
[community]
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+1 / My journey has been anything but ordinary, and yet I’ve always found a sense of home.
At every step, community in every city has been my way to build, relate and find joy. I’m shaping a new circle that intersects with more circles.
Keep an eye, it will come to you soon.
Watch the full documentary by Giant Cookie/
GIANT COOKIE : THE REMIXERS x FESTIVAL DE MALAGA (full length)
THE REMIXERS: A non-stop food & wine experience at the edge of the basque country.
DEVIATION, DREAM AND EXECUTION UP UNTIL THE LAST PESCAITO IN MALAGA.
The Remixers was an adventure out of love. The freedom of bonding authentically through and for food, to give what we receive, create, transform and give as energy, the core of hospitality as a transformative practice guided by ELKANO and XEMEI/BAR BRUTAL crew. A deep dive on wine, terroir and the respect for nature.
Belmond Andean Explorer • Ritz Carlton Costa Rica • St Regis Cap Cana • Casa Bonay Barcelona • Bar Brutal Barcelona • Yakumanka by Gaston Acurio • Cantina Peruana • Room for Dessert • Sisterfields • PMY Copenhagen • Neolokal Istanbul • Elkano Getaria • Mater Iniciativa • Terroir Talks • Food for Soul • Food on the Edge • Round Tables Tel Aviv • Netflix •Discovery Channel • Vice • Meitre • MWC
Potato Head Bali • Six Senses • The World’s 50 Best Restaurants • Google • Basque Culinary Centre • The Edition Hotels • Mexico Tourism Board • Marca Peru