[studio]
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Taste as a way of thinking
Strategist. Host. Curator. Writer. Producer.
I’ve spent most of my life moving between cities, tables, rituals and transient communities, following the ways people create belonging through culture, food, travel and shared experiences.
My work has taken many forms: cultural strategy, hospitality concepts, editorial projects, destination narratives and gatherings, but it always found a core guide: taste is not an aesthetic preference. It’s a way of thinking. Understanding taste allows me, and my partners in creativity, to shape worlds that if not transformative will surely be memorable.
From Google and YouTube to Potato Head, Six Senses, Belmond and The World’s 50 Best Restaurants, I’ve worked with people shaping how we communicate, bond, gather, explore, live and dream today.
My role? I imagine what doesn't exist yet, and shape with my clients and collaborators the future we aim for.
How we inhabit the present creates that future, as a experience, as a story, and with some magic, as a myth.
Listening to Sake
Part cultural translator, part explorer, Sussie moves between worlds with generosity and curiosity. Through sake, travel and education, she creates bridges between traditions, proving that understanding often begins with paying closer attention to what we think we already know.
Recently we experimented with a reconnecting Sake and Clay session.
Chef of No Nation
Food becomes a language for migration, memory and belonging. Between New York and Asia, Pamela explores what identity tastes like when it is constantly being rewritten through friendships, human connection and time spent in places that become home.
Here at Melbourne Food & Wine cooking with Rosheen Kaul.
co-creatives, moving a universe of taste, natural rebellion, innovation and openness
The Family We Choose
Gut Oggau reminds us that identity can be set in the spotlight. Through wine, storytelling and a cast of imagined family characters, the estate transformed a product into a living mythology: a celebration of lineage, chosen kinship and the stories that connect us across generations, hosting the world.
Pamela Yung
Gut Oggau
[encounters, usual suspects]
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Building Your Jungle
From New York to Bali, Will's work shapes a universe from the most respectful understanding of a place.
Craft and refinement converge at Room4Dessert, a different understanding of hospitality, not just as a skill but as a restorative offering born from listening to one island in this planet.
Natural Rebels
Bar Brutal isn't just a case study in branding, which they are.
They are also a case study in how a shared sensibility - natural wine, honest food, a particular kind of openness - becomes a self-shaping community.
Unstoppable crew, we’ve gone through pop ups arund the world.
Bar Brutal Crew
Will Goldfarb
Sake in Motion
[community]
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+1 / My journey has been anything but ordinary, and yet I’ve always found a sense of home.
At every step, community in every city has been my way to build, relate and find joy. I’m shaping a new circle that intersects with more circles.
Keep an eye, it will come to you soon.