ReSet Studio .-
Culture, Hospitality and Contemporary Rituals.
A design practice for experiences, stories and cultural systems across Europe, Latin America and Asia.
At its core, the work has always been the same: staying close to the people generating culture and helping their stories travel across brands, media and communities.
As a taste-led studio and global network, ReSet Studio moves between cultural research, hospitality and global-to-local storytelling, designing experiences, narratives and partnerships for openings, launches and contemporary forms of connection.
we inhabit the present to reshape the future
Practice
Studio -
Cultural strategy, programming, partnerships and editorial direction for hospitality, media, destination projects and lifestyle brands. From concept development to openings, launches, and stories that travel and bring communities to life.
ReSet Sessions -
Urban sessions exploring creativity, ritual and contemporary forms of connection.
Signature formats, tailored programmes and white-label experiences for brands and communities.
ReWild Journeys -
Curated journeys rooted in landscape, food and sensory exploration.
Deep dives, press trips and co-hosted experiences designed to foster meaningful connection.
Field Notes and Writing -
Through essays and observations, I explores hospitality, migration, aesthetics, food, belonging and the emotional architecture of contemporary life.
Publishing, content development, editorial collaborations, pitch design and cultural research.
Recent Posts;
Otherlands;
Otherlands is a dispatch from the edges of the any known map. A personal view, built by encounters and conversations in the backstage.
Culinary Backstreets;
A platform providing destination deep dives with the most exciting food explorations.
Selected Projects
Potato Head Bali
The Roots of Regenerative Living. Integrating international chefs and creative makers, our F&B programming merged purpose and fun through regenerative hospitality. From concept to execution, we aligned culinary innovation with sustainability, culture, design and wellbeing, delivering venues and experiences that connected people and place, inspiring a hope for change that has already shifted into a global story.
Six Senses Ibiza: The Beach Caves
A cosmopolitan beach club built on creativity and wellbeing. For the inaugural season, we curated content partnerships with leading photographers and illustrators, turning The Beach Caves into a cultural hub on the Mediterranean.
The World’s 50 Best Restaurants
Global event strategy and chef relations for the world's most influential culinary platform. We designed hosted experiences and produced activations that connected chefs, producers, media, and brands across five continents.
Diego Muñoz Global Projects
Creative direction and brand development for chef Diego Muñoz across 8+ restaurant concepts. From Andean soul food in Lima to Peruvian nikkei in Lisbon and Istanbul, we built a global chef identity rooted in heritage and contemporary craft.
Past Projects and Collaborations
Hospitality - Potato Head • The Edition Hotels • Belmond Andean Explorer • Ritz Carlton Costa Rica • St Regis Cap Cana • Casa Bonay Barcelona • Bar Brutal Barcelona • Yakumanka by Gaston Acurio • Cantina Peruana • Room for Dessert • Sisterfields • PMY Copenhagen • Neolokal Istanbul • Elkano Getaria
Platforms & Institutions - Mexico Tourism Board • Marca Peru • Basque Culinary Centre • Mater Iniciativa • Terroir Talks • Food for Soul • Food on the Edge • Round Tables Tel Aviv • Google • Discovery Channel • Vice • Meitre • MWC
About;
ReSet Studio moves between hospitality, culture, writing and experiences, building emotionally resonant systems around how people gather, connect and remember.
Founded by Claudia Sofía Von, the studio bloomed from years working across creator ecosystems, culinary culture, hospitality, media and global communities between Europe, Latin America and Asia.
Depending on the project, Claudia works independently or assembles a trusted network of leading collaborators - creatives, strategists, producers and operators from brands such as Potato Head, Six Senses and other internationally recognised cultural and hospitality platforms.
What interests us is not industry itself, but what it reveals about how we live today, and where culture moves next.