I design cultural experiences at the intersection of hospitality, movement and contemporary rituals

Pamela Yung and Rosheen Kaul at Melbourne Food & Wine by Gourmet Traveller Australia

anáura

Culture. Hospitality. Contemporary Rituals.

taste is the strategy

Food & Culture in Motion. A studio shaped by Claudia Sofía Von.

Anáura is my practice applied to hospitality and brand innovation - co-created with a global tribe and the people and places it serves.

This work moves between cultural research, narrative direction and experiential development: from the strategy to the stories that travel long after the project ends.

We build the culture that exceeds the brand.

In a time when the hospitality and wellness industries have flattened the very things that make them meaningful - ritual becoming content, slowness becoming aesthetic, depth becoming a statement - presence becomes the rarest thing to build.

What we make doesn't live only in a feed. It lives in how a place is remembered, in the questions a moment leaves open, in the writing that accumulates over years and the stories that outlast the set dates.

We create presence beyond content.

[practice]

THINK

Research.

Territory.

Narrative.

DESIGN

Experiences. Concepts

Hospitality. Guest Journeys

Programming. 

CONNECT

Networks.

Partnerships.

Media.

Potato Head Bali • Six Senses • The World’s 50 Best Restaurants • Google • Basque Culinary Centre • The Edition Hotels • Mexico Tourism Board • Marca Peru

Belmond Andean Explorer • Ritz Carlton Costa Rica • St Regis Cap Cana • Casa Bonay Barcelona • Bar Brutal Barcelona • Yakumanka by Gaston Acurio • Cantina Peruana • Room for Dessert • Sisterfields • PMY Copenhagen • Neolokal Istanbul • Elkano Getaria • Mater Iniciativa • Terroir Talks • Food for Soul • Food on the Edge • Round Tables Tel Aviv • Netflix •Discovery Channel • Vice • Meitre • MWC