6-Week Community Accelerator for Hospitality & Creative Entrepreneurs, co-hosted with niche experts.
Ayni
You've been building something real. A restaurant, a concept, a vision that matters. But when someone asks "what do you do?", the words don't land. The story gets lost between your head and their ears. AYNI is where that changes.
Through community and reciprocity, we help you refine your voice, define your offer, and align your story, so the right people can find you, support you, amplify you.
Not just a bootcamp, this is a collision between a seasoned creative director (Claudia) and a proven market and field experts. You get both the creative rigor and the marketing strategy, taught by working practitioners who've actually done it.
Who This Is For:
Chefs, crafters, restaurateurs, hospitality creators, and cultural entrepreneurs building independent projects that need clarity, narrative, and sustainable growth.
Program Details:
6 weeks, 1 live session per week (2 hours each)
Live GMeet sessions in CET, recordings shared
Dedicated WhatsApp group for ongoing support
Sessions in English, follow-ups in English + Spanish
Maximum 12 participants per cohort
You Leave With:
Personal Brand Book (Tone of Voice + Visual Moodboard)
Launch Strategy Guidelines
Productized offering with pricing and positioning
Visibility tools + partnerships roadmap
Global community of hospitality visionaries
Our Method
Not templates, we depart from creative rigor and build with community feedback
Not corporate branding, you are rooted in cultural depth
Not passive learning, you build your brand live with our guidance, we co-create
Small cohorts (12 max) for real connection
ASIA & Hospitality - Early March 2026.
THE SETUP
Guided with Sophia Burger
6 Weeks. Mondays. 16:00-18:00.
Online. Recorder. 2hrs.
Singapore/Jakarta Timezone.
WhatsApp community for real-time support.
English primary. 12 people max.
INVESTMENT
1000 USD / 1250 SGD
Q&A SESSION
February 2ND, 4:00PM SINGAPORE TIME
Come ask anything. Meet us.
See if this is your people.
COMMUNITIES - Late March 2026
THE SETUP
Guided with WeAreAyllu Barcelona
6 Weeks. Saturdays. 10:00-12:00.
Online. Recorder. 2hrs.
Spain CET Timezone.
WhatsApp community for real-time support.
English primary. 12 people max.
INVESTMENT
1200 EUR / 1400 USD
Q&A SESSION
February 9TH, 18:00 SPAIN CET
Come ask anything. Meet us.
See if this is your way.
The Team.
Claudia Sofia Von
Creative Project Director & Global Curator. 20 years designing experiences for Six Senses, Potato Head, World's 50 Best Restaurants. Based in Barcelona, works globally. She makes sure your story has soul and your brand has substance.
Cultural and lifestyle hospitality expertise
Creative direction methodology
Narrative craft and positioning strategy
Global creative and media network
Evelyn Genoud
Marketing strategist with 8+ years turning audiences into communities. Founded WeAreAyllu on the Andean principle of reciprocal growth. She makes sure your message reaches humans, not algorithms.
Community building and audience development
Social media strategy (practical, not theoretical)
Marketing for lifestyle and hospitality operators
Ayllu network
Sophia Burger
Guest experience strategist with a decade in F&B across Asia. I've shaped experiences at AIR Singapore, Potato Head Bali, and Noma pop-ups, always championing ethical, social hospitality.
F&B Design and Implementation
Hospitality Innovation
Guest Experience and Operations
Asian Markets for Asian and Western investors