6-Week Community Accelerator for Hospitality & Creative Entrepreneurs, co-hosted with niche experts.

Ayni

You've been building something real. A restaurant, a concept, a vision that matters. But when someone asks "what do you do?", the words don't land. The story gets lost between your head and their ears. AYNI is where that changes.

Through community and reciprocity, we help you refine your voice, define your offer, and align your story, so the right people can find you, support you, amplify you.

Not just a bootcamp, this is a collision between a seasoned creative director (Claudia) and a proven market and field experts. You get both the creative rigor and the marketing strategy, taught by working practitioners who've actually done it.

Who This Is For:

Chefs, crafters, restaurateurs, hospitality creators, and cultural entrepreneurs building independent projects that need clarity, narrative, and sustainable growth.

Program Details:

  • 6 weeks, 1 live session per week (2 hours each)

  • Live GMeet sessions in CET, recordings shared

  • Dedicated WhatsApp group for ongoing support

  • Sessions in English, follow-ups in English + Spanish

  • Maximum 12 participants per cohort

You Leave With:

  • Personal Brand Book (Tone of Voice + Visual Moodboard)

  • Launch Strategy Guidelines

  • Productized offering with pricing and positioning

  • Visibility tools + partnerships roadmap

  • Global community of hospitality visionaries

Our Method

  • Not templates, we depart from creative rigor and build with community feedback

  • Not corporate branding, you are rooted in cultural depth

  • Not passive learning, you build your brand live with our guidance, we co-create

  • Small cohorts (12 max) for real connection

ASIA & Hospitality - Early March 2026.

THE SETUP

Guided with Sophia Burger

6 Weeks. Mondays. 16:00-18:00.

Online. Recorder. 2hrs. 

Singapore/Jakarta Timezone.

WhatsApp community for real-time support.

English primary. 12 people max. 

INVESTMENT

1000 USD / 1250 SGD

Q&A SESSION

February 2ND, 4:00PM SINGAPORE TIME

SIGN UP HERE


Come ask anything. Meet us. 

See if this is your people.

COMMUNITIES - Late March 2026

THE SETUP

Guided with WeAreAyllu Barcelona

6 Weeks. Saturdays. 10:00-12:00.

Online. Recorder. 2hrs. 

Spain CET Timezone.

WhatsApp community for real-time support.

English primary. 12 people max. 

INVESTMENT

1200 EUR / 1400 USD

Q&A SESSION

February 9TH, 18:00 SPAIN CET

SIGN UP HERE


Come ask anything. Meet us. 

See if this is your way.

The Team.

Claudia Sofia Von

Creative Project Director & Global Curator. 20 years designing experiences for Six Senses, Potato Head, World's 50 Best Restaurants. Based in Barcelona, works globally. She makes sure your story has soul and your brand has substance.

  • Cultural and lifestyle hospitality expertise

  • Creative direction methodology

  • Narrative craft and positioning strategy

  • Global creative and media network

A woman with dark hair holding a pair of glasses in her right hand, wearing a black sleeveless top, smiling, and looking at the camera in a modern office space with a glass partition.

Evelyn Genoud

Marketing strategist with 8+ years turning audiences into communities. Founded WeAreAyllu on the Andean principle of reciprocal growth. She makes sure your message reaches humans, not algorithms.

  • Community building and audience development

  • Social media strategy (practical, not theoretical)

  • Marketing for lifestyle and hospitality operators

  • Ayllu network

Sophia Burger

Guest experience strategist with a decade in F&B across Asia. I've shaped experiences at AIR Singapore, Potato Head Bali, and Noma pop-ups, always championing ethical, social hospitality.

  • F&B Design and Implementation

  • Hospitality Innovation

  • Guest Experience and Operations

  • Asian Markets for Asian and Western investors