Ayni

Community-Based Creative Business & Resonance Accelerator

6-Week Bootcamp

Co-Hosted with WeAreAyllu

Clarity, Narrative, Growth, Resonance - This 6-week community-based program is designed to help you articulate your unique voice, create a clear narrative and align it within your business model and growth potential.

Through the power of communal energy and feedback, we bring sharpness and structure to your message across strategic channels aligning your purpose, storytelling and business path.

AYNI gives you the frameworks and creative confidence to articulate who you are, what you offer, and why you matter, so the right audience can find you, support you, and amplify you.

Together, we co-direct and shape your Personal Playbook and Growth Guidelines, to unlock your potential and provide sustainability to the living seed you’ve been nurturing, now ready to flourish. You’ll leave with the tools, mindset and community to carry your message forward with clarity and confidence.

You’ll leave with:

  • A clear brand and business story

  • A productized offering with pricing and positioning

  • Visibility tools + partnerships roadmap

  • A creative community that continues beyond the program

Become part of our global community of entrepreneurs, independent owners and brand visionaries building the future of hospitality, culture, and experience - together.

Next Start

January 17th to February 21st, 2026

Saturdays, 10:00 to 12:00 CET

join or enquire

Programme Format

  • 6 weeks, 1 sessions per week, 2 hours each

  • Live GMeet sessions & Dedicated WhatsApp group for follow-up and reflection.

    The sessions will be held in CET Central European Time, in English.

    Follow ups will be made in both English and Spanish.

  • Personal Brand Book: including Tone of Voice & Visual Moodboard.

    Launch Strategy Guidelines: aligning intention, process, and activation

  • 1200€

Programme Overview

Session 1 : Foundations & Potential. Explore your business model, core and side products, and growth potential in full alignment with your deeper purpose. We’ll work your brand storytelling framework, product definition and experience playbook.

Session 2 : Audience & Narrative. Identify your target segmentation through a design-thinking lens, defining pricing scopes for audience expansion and crafting narratives that connect purpose with end users and future clients.

Session 3 : Audit & Storytelling. A deep dive into your existing assets and communications history. We organise and prioritise your key messages across channels, balancing storytelling with your real-world capacity.

Session 4 : Voice & Aesthetic. Define your messaging and style per channel. Build a coherent visual and storytelling direction through moodboards, tone guides, pitch lines, and a flexible bio adaptable to different contexts.

Session 5 : Activation. Bring your story to life across selected channels: website, Instagram, press kit or portfolios. We’ll prioritise the narrative angles and the execution strategies for social media that you can actually apply efficiently.

Session 6 : Resonance & Expansion. Identify potential partners and collaborators while developing a growth roadmap that materialises your message and expands your resonance - from strategic brand/influencer collaborations and paid media to newsletters and other audience engagement channels.

FAQ’s

Who is this for?

Entrepreneurs, independent owners and brand creators. We gather small groups of up to 12 community members in each bootcamp, to keep a dynamic and attentive flow.

Do I need to own a brand or a business?

It all begins with you. You may have a brand, a business or be the brand yourself, but we work with the authenticity from within, to elevate your own voice and uniqueness.

How are the sessions held ?

We work with online video sessions, programmed once a week, saved and shared with the group. During the 6-weeks a Whatsapp group will be enabled to share ideas, concerns and questions.

Do I get a full brand book?

We help you co-direct your brand book, but we are more focused on giving you the tools and nourishing your confidence on the process that results you may not be able to change down the line.

We offer 1-1 sessions and creative direction assessments in a more limited capacity, but only once we’ve truly understood your own potential for self-management and needs for growth.

Creative Project Director & Global Curator in culture, hospitality and lifestyle. For two decades, Claudia Sofia has been designing and directing layered experiences that connect food, people, and place.

She led the events program for The World’s 50 Best Restaurants and works with brands and personal brands to elevate their message and reach global audiences.

The Team.

Claudia Sofia Von

Evelyn Genoud

Marketer with +8 years of experience helping brands turn audiences into communities. She blends data, creativity and human connection to build campaigns that truly resonate.

She founded her boutique agency rooted in ayllu , the Andean concept of shared growth - believing that strong communities make brands stronger.